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It would not be wrong to say that they are King of the Kings. The ruler who is there but very seldom seen and much heard of. AMAZON’s success is loud. It has always been guided and determinant with the guiding principles that they live by. I, personally think that is helping them to come up to such a level where it has become a huge company and this is what will lead them with the same position in the long term.
- AMAZON is customer-focused.
- They want to fascinate their customers through the products sell.
- The price the customer pays and the quality which they will give is their primary focus.
- AMAZON’s is not the competitors’ focus one, as it knows that it has a competitive advantage over others in the market.
- Spending in the right direction to bring in the best quality products is their strength.
- Their Innovative ideas lead to greater customer satisfaction.
- It believes in inventing and thinking out of the box.
- AMAZON always brings something new to the customer to choose from.
- Echo Dot, Prime TV, and Kindle are the best examples. Now started free delivery with Prime membership.
- level of commitment towards delivering the best available product in the market at the best available price is just an awesome character that defines them.
- None of the businesses can do that what they have achieved, throughout the world.
- Long term approach of AMAZON ensuring not losing the customers is in itself a great deal.